Brands as International Currency: How to Effectively Manage Brand Migration

By in-house counsel, for in-house counsel ^®

ACC Members

Not a Member?

The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

Join ACC

Docket Article

Brands as International Currency: How to Effectively Manage Brand Migration

Stacey van Hooven

Sean Collin

Publication Date: 10/01/2016

In today’s global and social media driven world, brands have become the currency of international trade. For in-house counsel, high quality brands provide a bond of trust with your client’s consumers. Ensuring that your client’s brands are legally secure and high quality is challenging. This is an issue all in-house counsel face. It is particularly challenging in the case of brand migration.

Resource Details

Interest Area: Intellectual Property

Source: ACC Docket

Search

Brands as International Currency: How to Effectively Manage Brand Migration