The ACC visual identity is designed to express our brand personality visually, in a thoughtfully flexible way. Anchored by the well known ACC logo, the aesthetic communicates the brand's confidence and intellect, while remaining innovative, bold and fun through various combinations of the modern and the classic, the abstract and the objective, the simple and the complex. It is the intersection of these ideas that reflects our diverse global membership, the practices of importance to them, and our commitment to support them at all stages of their in-house career.