Colors and fonts are critical elements of a brand's identity, delivering first impressions, increasing recognition, and influencing decisions and behaviors. They inherently have their own personalities, and can deliver insights to our messaging before the words are even comprehended. ACC's brand colors and fonts have been carefully selected to directly reflect the brand’s identity and personality. These are the only approved colors and fonts* for corporate communications, marketing and advertising.
*With the exception of internal documents created in programs like Powerpoint and Word – the Arial, Calibri, and Times New Roman families may be used in this case.
