ACC's brand personality directs how we communicate with our members and shapes how they feel about us.
What are ACC's Personality Attributes?
Authentic
Our primary responsibility is to our members.
Diverse
We promote diversity and inclusiveness within ACC and the in-house profession.
Agile
We anticipate and respond to the needs of the in-house community.
Innovative
We influence the practice of in-house law with mix of relevant, timely services, content, education, networking, and advocacy.
Practical
We help our members efficiently deliver services to their organizations.
Fun
We foster connection among our members through networking and social events.
How Do We Express Those Attributes?
Voice and tone are how we express ACC’s attributes and convey our branding to our members.
Content Voice
ACC’s content voice is:
- Community-oriented
- Culturally sensitive
- Experienced + knowledgeable
- Inviting + casual
- Expert + influential
- Authoritative + confident
Content Tone
ACC’s content tone is serious yet casual, conveying the importance of the information in a warm and welcoming way.
