Maximizing Your Intellectual Property Rights in an Online World, Sponsored by Ference & Associates

The global pandemic of 2020 brought an extraordinary shift in the online marketplace. Companies doing business online need to focus more than ever on protecting and maximizing the value of their intellectual property. This session will guide participants through a shift in mindset in online IP. We will discuss the infrastructure of the online marketplace, how to extract the most value from online channels, why you should be thinking about global IP protection, what impact the change in government leadership may have on intellectual property law and how your IP counsel can help to drive value in your organization’s intellectual property strategy and management.