Protecting Your Brand and Your Creativity -- Gordon Feinblatt sponsor

This discussion will touch on recent developments and trends, and provide specific action items -- and a few tricks -- in safeguarding a company’s trademarks and copyrights. Ned Himmelrich will share some best practices for corporate counsel to use in protecting the company’s brands and creative works. Topics will likely include the following:

• • Benefits of registering trademarks and copyrights
  • Social media necessities
  • Gathering the Bundle of Rights
  • Constant vigilance, inside and outside
  • Cybersquatters and Reverse Domain Name Hijacking
  • Some tricks for trademark applications