In-person event |
National Wine Centre of Australia
Corner of Hackney Rd &, Botanic St,
Adelaide SA 5000
Overview (Program Summary)
A program hosted by:
ACC AustraliaSocial media has disrupted the marketing landscape and plays an integral role in how a company communicates with its audience. It’s a key strategy for businesses to attract customers, seek customer feedback, build brand recognition and loyalty and increase market reach.
Establishing guiding principles around company social media use is critical to ensure that your message is aligned to your company values, and your employees understand their roles and responsibilities.
What are the implications to your organisations should there be a breach of your company social media policy, how do you navigate these complexities with staff, as well as managing any reputational damage?
Join panellists Simon Hatcher, Hughes Public Relations and Communication Counsel, Rebekah Venning, Legal Counsel at University of Adelaide, and Emily Haar, Senior Associate at Piper Alderman for this breakfast seminar which will explore the use of social media within an organisation, and discuss some of the common legal issues, including:
- Revealing Confidential Information. The most common yet the most dangerous legal issue with regard to social media, is the disclosure of confidential information
- Illegal Use of Trademarks
- Defaming Problems
- Ambiguous Posts on Social Media
- Illegal Use of Copyrighted Work
Participants are invited to bring their Marketing or Social Media Manager to this informative session. Please ensure you register both attendees.
Registration and networking: 7:30am - 7:45am
Presentation and sit down breakfast: 7:45 am - 8:45 am
Networking: 8:45am - 9am
Notes
*Competitor Exclusion – ACC Australia Partner’s may request that representative/s of a competitor organisation/s registered for the event be excluded, and ACC Australia reserves the right to make the final decision as to whether a registration is rejected. As a guide, a competitor organisation could be defined as a rival organisation of similar size to the host Corporate Partner, with an established practice, product or service in the area being showcased by the Corporate Partner’s at the event. Please provide a brief statement as to why you have deemed an organisation to be a competitor, in support of any request to ACC Australia to reject a registration.
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