Overview (Program Summary)
This program originally aired on November 16, 2022. Please note that the on-demand format of this program is not eligible for CLE/CPD credit.
With this year's anticipated updates to the Federal Trade Commission's Guides for the Use of Environmental Marketing Claims, or "Green Guides," consumers, investors, and other stakeholders are looking at green marketing claims more closely than ever. The risks associated with "greenwashing" continue to increase, forcing companies to carefully examine any environmental claims they make â from environmental, social, and governance (ESG) reporting to what terms are used in marketing materials. This webcast will discuss and analyze best practices for crafting and substantiating environmental claims in ESG reporting and marketing materials.