Available On-Demand - Publication Date: 12/12/2023
Overview (Program Summary)
Influencers and online content creators are the new generation of marketing tactics. They can reach their followers and your potential consumers with highly-targeted content that many perceive as more organic and relatable. But this exciting new approach to advertising delivers novel challenges. From US Federal Trade Commission advertising rules to intellectual property infringement risks, this panel will answer some of the most pressing questions about engaging influencers to promote your brand online.
Interest Area(s):
Intellectual Property