Marketing 101: How to Counsel Your Marketing Department (SAN FRANCISCO)

During this CLE, you will learn how to be an effective legal voice to your marketing and brand teams as they launch innovative products on a global scale, embrace opportunities in social media, and leverage influencers and endorsements in their marketing initiatives.  The presenters will also address new FTC rules on using reviews and testimonials in marketing and ways to promote brands through sweepstakes and contests.   

Among the topics to be discussed:

• Scaling a global brand efficiently and on a budget
• Navigating new FTC regulation banning fake reviews and testimonials
• Using influencers and endorsements in social media marketing
• Launching sweepstakes and contests

Speakers:

Christine Au-Yeung, Of Counsel, Wilson Sonsini

Alyssa Worsham, Partner, Wilson Sonsini

Stephanie Hall, Director, Trademark & Brand, Lyft

Agenda:

11:30 am – Registration, Lunch, Networking

12:00 pm – 1:30 pm – Program