September 2024 ACC CLE: Pixels to Penalties: Website Compliance Risks in the Era of Analytics and Advertising Technologies

Pixels to Penalties: Website Compliance Risks in the Era of Analytics and Advertising Technologies

In today’s rapidly evolving digital environment, the very tools that enhance user experience—such as pixels, cookies, and chatbots—can also introduce significant compliance and litigation risks. Join Dykema to explore how recent legal developments are reshaping the digital doorstep, altering the way businesses must approach their online presence and risk mitigation. We’ll discuss the latest regulatory changes and risks associated with common tracking and analytics technologies, providing crucial strategies to mitigate potential legal exposure in this shifting landscape.

Speaker: Sean Buckley

The marketing, media, and advertising space is a brave new world for influencing consumer behavior online. In this arena, Sean helps ad agencies, media platforms, and advertisers, including Fortune 500 brands, structure deals that influence the marketplace. Immersed in all aspects of the marketing and digital media ecosystem, he spends much of his time advising clients on minimizing legal risks associated with programmatic advertising, digital marketing, e-retail, online communities, social influencers, native advertising, email, and out-of-home advertising. Sean provides legal guidance on some of the most interesting and novel issues arising in the digital media industry. 

Sean also focuses his practice on mergers, acquisitions, financing, and regulatory compliance, with the goal of keeping clients out of court. His clients include professional practices and technology companies seeking to partner with private equity and venture capital to bring new capital and enhanced value to an evolving industry.