May 8, 2025 | 9:15 AM - 11:15 AM EDT
PepsiCo 700 Anderson Hill Rd, Purchase NY & also virtually
Pricing
Members: No Charge for Members, In-House Colleagues & Chapter Sponsors
Overview (Program Summary)
A program hosted by:
ACC Westchester/Southern CTJoin us for a comprehensive session on the legal and relevant issues regarding the development and production of a commercial.
From intellectual property rights to platform-specific rules, this presentation will equip you with the knowledge and tools needed to create standout campaigns.
Key takeaways include:
- Intellectual Property & NIL: Learn when permission is needed for trademarks, music, or personal likeness and how to address these requirements.
- Approval Processes: Hear about strategies for establishing effective review processes.
- Advertising Claims: Understand the issues around evidence-based ads, including endorsements and testimonials.
- Special Considerations: Hear about navigating industry-specific rules, child-directed ads, environmental claims, privacy concerns, and the use of AI-generated content.
Speakers
SUZANNE HENGL, Parter, Baker Botts https://www.bakerbotts.com/people/h/hengl-suzanne-m
Chapter Advertising/Marketing Group Co-Chairs:
MAEVE ROTHMAN, Sr. Counsel, NAM, Mastercard
STAFFORD WOODLEY, Jr., Senior Legal Director, PepsiCo
CLE
Credits: 1.5
State: NY good in CT NJ & many other states
Category: Professional Practice, Transitional/Non-Transitional
Contact (RSVP)
Lee Cushman
Sponsored By
Baker Botts