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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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April 17, 2025 | 12:00 PM - 1:00 PM EST

Overview (Program Summary)

This specialized program, developed by the ACC Small Law Department, is designed to equip legal professionals in legal departments with the essential storytelling, leadership, and personal branding skills necessary for success in today's competitive legal landscape. In a world where differentiation is key, mastering the art of narrative, inspiring teams, and establishing a strong personal brand is crucial for raising the profile of the legal department, and career advancement. This program provides practical tools and strategies tailored to the unique challenges and opportunities faced by in-house lawyers.

Program Goals:

  • This program teaches lawyers to craft compelling presentations using storytelling.
  • It demonstrates how stories inspire legal teams and enhance leadership.
  • Participants learn strategies to build a strong personal brand as a legal expert.
  • It empowers lawyers to use storytelling for career advancement and personal fulfilment. 

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