Overview (Program Summary)
Even seemingly harmless environmental and sustainability claims can violate advertising and marketing regulations, prompting claims of “greenwashing” from customers or stakeholders. Some even lead to government enforcement and consumer litigation. Learn how to evaluate various environmental and sustainability advertising claims, how to spot and resolve risks of greenwashing, and how to ensure companies can properly formulate marketing claims. Cap off the session with a hands-on exercise where teams will dissect and reframe a hypothetical “greenwashed” claim before reporting a compliant claim to the business leads. Only the team with the most robust claim will walk away with a prize, but every attendee will walk away with practical skills to avoid greenwashing.