Available On-Demand - Publication Date: 12/12/2023
60 minutes
Overview (Program Summary)
A well thought-out green advertising campaign can be very successful, but green claims are under legal scrutiny. Competitors, non-governmental organizations, and regulators across the globe are regularly checking green, eco, carbon, and sustainability-related claims on the market. Explore how an international green advertising campaign can be successful and compliant across borders, discuss claims that should be avoided, and examine the upcoming Green Advertising Directives of the EU, which will completely change the landscape of sustainability advertising!