Promotional Pricing: Do Your Deals Check Out?

Pricing strategies, including discounts, promotions, and strike-through pricing, may be an effective way to entice customers, but regulators across the globe are carefully monitoring such offers to ensure they are genuine and not misleading. By comparing rules in the EU, UK, and US, this session will cover topics such as discounted pricing, ancillary marketing claims, auto-renewing online subscription, and example pricing plans. In light of increased fining powers for consumer law infringements in the EU, it is crucial for consumer businesses to be aware of the rules governing their promotional strategies to avoid the risk of heavy fines.

Presented in cooperation with Bird & Bird LLP