11:30 –11:45 AM

Welcome & Introductions

Eva Argiles, Chapter President, ACC Europe

Facilitator: Tori Payne, Vice President & Chief Membership Officer, ACC 

11:45 –12:00 AM

ACC Strategic Priorities

Veta T. Richardson, President and CEO, ACC 

Resources:

• ACC Strategic Plan 3.0

12:00 – 12:15 PM

SHIFT 2025 Review  

Eva Argiles, Chapter President, ACC Europe 

Resources:

• ACCE SHIFT Dashboard

12:15 – 12:45 PM

Country Representatives KPIs, Roles and Responsibilities Review

Yves Heijmans, Board Member, ACC Europe

Elisa de Rocca-Serra, Board Member, ACC Europe 

Resources:

• Slides
• KPIs
• Country Representative Membership (by country)
• Guidelines

12:45 – 13:30 pm

Lunch (Team Building Exercise) 

• Fun Facts

13:30 – 14:00 pm

Promoting the ACC Brand and Your Personal Brand Effectively: A Workshop

Giuseppe Marletta, Managing Director, ACC

• Enhancing your Presence on Social Media
• Crafting an Effective LinkedIn Post
• Engaging with Chapter and ACC Content 

Resources:

• Slides

14:00 -15:00 pm

Programming Part 1: Enhancing your Event Strategy Workshop

Cristina Alexandrescu, Country Representative, Belgium

Russell Hunter, Country Representative, UK

Tori Payne, Vice President & Chief Global Membership Officer, ACC

• Knowing your Audience: Creating Welcoming Experiences and Fostering Connections
• How to Create Compelling Content
• Content Strategy Examples: ACC Europe
• Successful Programs that Can Be Replicated in Multiple Countries (All Attendees, Chapter Examples - https://bit.ly/successfulprograms)
• Engagement Tips and Programming Resources from ACC 

Resources:

• Slides
• Successful Programs that Can Be replicated in Multiple Countries

15:00 – 15:30 pm

Programming Part 2: Sponsorship Strategy and Brainstorming

Andreas Schöepperle, Board Member, ACC Europe

Tarik Gause, Board Members, ACC Europe

All Attendees

Discussion Topic and Tips:

• How do we get more engagement from sponsors beyond the Annual Conference for country rep programs?
• Leveraging relationships with outside counsel and vendors (who do you know?)
• Tips from other chapters (background materials) 

Resources:

• Slides
• 2023 Sponsorship Prospectus
• 2024 GC Roundtable Iniative

15:40 – 16:10 pm

Crafting Your ACC Elevator Pitch in Three Steps  

Tori Payne, ACC Vice President & Chief Global Membership Officer, ACC

Participants will learn how to communicate the value of ACC using the three-step elevator pitch framework.

• Identifying the Challenge or Need
• Presenting the Value Proposition
• Making the Call to Action
• Interactive Exercises and Practice Sessions 

Resources:

• Slides
• Elevator Pitch Worksheet
• Personas

16:10 –16:30 pm

Develop an Action Plan    

Tori Payne, Vice President and Chief Global Membership Officer, ACC

Participants will create a personal action plan based on learning outcomes from the session.  

• How will you better engage members in any activities you conduct on behalf of the chapter?
• How will you elevate ACC Europe’s presence?
• How will you help advance SHIFT 2025? 
• Action Plan Worksheet