This fast-paced overview of everything you need to know to provide legal advice to your marketing and advertising departments and will cover legal issues such as regulators and their hot-button issues, how to run a sweepstakes, how to challenge a competitor's ad, claim substantiation and comparative advertising, dealing with emerging mediums such as branded entertainment and blogs, and email and web advertising. Walk away from this boot camp exercise with the legal knowledge you need to handle a wide variety of circumstances and the ability to trouble-spot issues before they can become problematic for your company.
Region:
United States
Interest Area:
Technology, Privacy, and eCommerce,
Media and Publishing