New economic realities demand that companies and brands act as good corporate citizens to connect with consumers. Traditional corporate philanthropy is increasingly eclipsed by “cause marketing” techniques, such as green marketing, donation-with-purchase, collecting contributions at checkout, online “voting” for charities, sale of donation cards and a myriad of others. Special charitable initiatives like Project Red have become global brands, themselves. In striving to do good while doing well, companies and brands need to be aware of the broad array of federal and state laws that can affect cause marketing efforts. These include commercial coventurer laws, professional fundraising regulation, IRS sponsorship and self-dealing guidelines, and general consumer protection laws prohibiting false or deceptive advertising. International campaigns introduce additional complications. This program will provide a structured overview and analytical framework for legal regulation of cause marketing programs, along with practical advice for compliance and best practices in this fast-growing field.