As a law student, you probably never realized that there were legal issues behind running a sweepstakes or lottery. But as an in-house practitioner, you may be expected to not only know them, but also be an expert on promotional contest processes. Never fear, ACC is here to help. Our small department pros will bring you up to speed on the legal issues involved in running a sweepstakes, lottery, or other promotional contest, examine the laws and regulations surrounding trade show drawings and website promotional giveaways, alternative means of entry, and how and when collecting marketing data to avoid triggering state registration requirements.