This session will discuss monitoring and protecting intellectual property assets around the globe. Learn the risks and challenges other companies are facing, and how they are combating IP infringement. The topics addressed will include: identifying and protecting against risks to your brand; strategies for monitoring your brand name; tackling domain squatters and combating other brand abuse; developing strategies for protecting your brand on a global scale; and how counterfeit goods and piracy impact brands and the best practices for targeting suppliers of counterfeit goods.
Region:
United States