Give your company a competitive advantage while positioning your department as a proactive business partner by building an effective government relations program without adding additional staff. How you say? Learn the law of lobbying. Join your in-house peers to learn how to develop a national (or state) strategy, how to find and hire lobbyists, and how to launch a legally compliant grassroots effort and create, manage, and evaluate a successful PAC. You will take home tools to identify regulatory trends that may affect your business and learn how to seize legislative opportunities to create competitive advantages for your organization.