From concept to sales in the marketplace, the IP lawyer is working with the marketing department. Leave this session with tips for making your relationship with the marketing department successful when it comes to conversations such as how to roll out marketing plans, templates, style guides, and branding requirements. Also learn how to communicate with the marketing department to put procedures in place prior to the launch of any marketing initiative. Finally, walk away with some marketing lingo that will help you improve your overall relations with the department.
Region:
United States
Interest Area:
Intellectual Property,
Technology, Privacy, and eCommerce