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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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Learn the difference between traditional and non-traditional advertising, rules governing who can object to an advertisement and why you should comply with advertising law guidelines. This material discusses the role the FTC plays in advertising, rules for advertising substantiation and materiality, and how intellectual property rights affect such hot topics in advertising law as online behavioral advertising, endorsements and testimonials.

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