Professional, ethical conduct requires sensitivity, recognition, and constant vigilance. Corporate counsel should be every bit as good, if not better, than our outside counterparts at educating our people, and recognizing and appropriately addressing ethical issues. While doing so, we must also provide our clients with “Hall of Fame” service that goes well beyond the basics of good file handling, excellent legal advice, and reporting. To achieve the excellence for which we all strive, we must keep clients, customers, and the claims department plugged in on new developments in the law, legislation, jury trends, and local judicial rules, as well as new practices, which impact our quest.