If your company is doing business outside the United States, you need to attend this session to be brought up-to-date on all applicable privacy laws. Many global organizations have had to change the way they handle personal information and privacy issues. Personal data that used to be considered public and obvious has since become a sensitive issue, both from a legal and PR perspective, and applicable laws are now being enforced with more rigor. How do businesses comply with their international obligations without losing their competitive edge, or endangering their business goals and positive image within the marketplace? How do they make privacy work for and not against the organization? These are among the challenging issues that this session will address.