Many businesses, especially those not in ‘technology’ industries, do not have significant IP assets and the in-house counsel may not live or breath IP issues. But that’s no reason to ignore fundamental practices that can help the business capture or protect the value of its trademarks, trade secrets, patentable innovations, web presence and other IP assets. Or, perhaps more importantly, practices can protect the business from exposure to the IP claims of others. What questions should you be asking to evaluate and improve the business’s IP sophistication?
Region:
United States
Interest Area:
Compliance and Ethics,
Technology, Privacy, and eCommerce,
Intellectual Property