Increasingly EU law (in particular EU consumer law) is being driven by a school of thought known as 'behavioural economics', which takes into account the behaviours of individuals when they are exercising choice. Regulators recognise that behavioural economics could have a profound impact on many of the most serious challenges facing policy makers today and increasingly see an opportunity for behavioural economics to support more specific issues like complexity, consumer inertia, marketing and the impact of communications to consumers. This session provides an overview of how behavioural economics is quickly becoming a "game changer" for the shape of regulation for time to come.
Members-only access
To access the full resource, you must be a member. Already a member? Login to unlock.
Login
Not an ACC member?
Gain access to a comprehensive collection of global resources for in-house counsel
Sign up for a 30-day trial
Region:
European Union
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.