Close
Login to MyACC
ACC Members


Not a Member?

The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

Join ACC

This InfoPAK provides an overview to identifying and navigating obstacles to developing and protecting strong brands. First, we address counseling corporate clients in selecting, adopting, and properly using trademarks. Second, we identify best practices for protecting strong brands, including cost-effective means for policing the marketplace, pre-litigation practices, and tribunals available to adjudicate disputes when they escalate. Finally, we discuss franchising and licensing strong brands, along with potential pitfalls to these ventures. The treatments of these topics are illustrative more than they are exhaustive. Nevertheless, this InfoPak aims to assist in-house and outside counsel alike in counseling their clients toward selecting, achieving, and protecting strong brands.

The information in this InfoPAK should not be construed as legal advice or legal opinion on specific facts, and should not be considered representative of the views of Kilpatrick Townsend & Stockton, LLP or of ACC or any of its lawyers, unless so stated. This InfoPAK is not intended as a definitive statement on the subject, but rather to serve as a resource providing practical information to the reader.

 

Members-only access

To access the full resource, you must be a member. Already a member? Login to unlock.
Login

Not an ACC member?

Gain access to a comprehensive collection of global resources for in-house counsel
Sign up for a 30-day trial
Region: United States
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.
ACC