Best Practices for Developing and Protecting Strong Brands

This InfoPAK provides an overview to identifying and navigating obstacles to developing and protecting strong brands. First, we address counseling corporate clients in selecting, adopting, and properly using trademarks. Second, we identify best practices for protecting strong brands, including cost-effective means for policing the marketplace, pre-litigation practices, and tribunals available to adjudicate disputes when they escalate. Finally, we discuss franchising and licensing strong brands, along with potential pitfalls to these ventures. The treatments of these topics are illustrative more than they are exhaustive. Nevertheless, this InfoPak aims to assist in-house and outside counsel alike in counseling their clients toward selecting, achieving, and protecting strong brands.

The information in this InfoPAK should not be construed as legal advice or legal opinion on specific facts, and should not be considered representative of the views of Kilpatrick Townsend & Stockton, LLP or of ACC or any of its lawyers, unless so stated. This InfoPAK is not intended as a definitive statement on the subject, but rather to serve as a resource providing practical information to the reader.