To create a privacy program that meets compliance demands and customers’ expectations, there are four main areas you will need to address: getting your C-suite’s attention without the “help” of law enforcement or regulators, determining what resources are already in place to prevent the worst, prioritizing what is most important for your company to avoid disaster and putting together a long-term, defensible strategy. In this session, learn ways to build trust, design a defensible program and create a lasting privacy culture.