Comparative advertising is no longer limited to high-profile television advertising involving soda brands, computer brands, mobile telephone carriers and cable versus satellite. It can be difficult to detect and police your competitors’ uses of your brand names in Google Adwords, metadata, hashtags, banner ads and countless other ways. This panel will explore the intersection of brand management, free speech, and free market competition through hypotheticals and case law updates. Attendees will walk away with a better game plan on how to detect, prevent and expeditiously address unauthorized use of their company’s brands on the Internet, as well as a better understanding of how to mitigate legally-allowed uses of their company’s brands by competitors.