While the use (and potential abuse) of social media is widely discussed in in-house legal circles these days, not as much attention has been paid to the efficacy of social media as a personal branding tool for in-house counsel. This article addresses the emerging opportunity for in-house counsel to develop their professional reputations by establishing personal brands, and the new-media techniques that make it possible to quickly and efficiently enhance personal brand equity.
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The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.