Type any store name into Google and a list of similar stores shows up in the results - with the search term sometimes not even listed at the top. If a competitor purchases your company's trademark through keyword bidding and uses it as a metatag, potential infringement issues emerge. This article explores the legal issues of such use, and offers suggestions as to how you can best protect your company.
Members-only access
To access the full resource, you must be a member. Already a member? Login to unlock.
Login
Not an ACC member?
Gain access to a comprehensive collection of global resources for in-house counsel
Sign up for a 30-day trial
Region:
United States
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.