Extracting value from intellectual property assets through IP monetization activities is a major objective for many organizations. This session will provide an in-depth discussion of issues to consider when assessing and valuing patent, copyright, trademark, and trade secret assets for possible commercialization. The panel will review the IP monetization programs, transactions, and structures available and provide strategies for structuring and building successful deals based on asset attributes, desired outcomes, and governing legal principles (e.g. standing, enforcement, royalty structures, and reserved rights).The panel will also include guidance for engaging key stakeholders to establish an IP strategy that supports monetization activities worldwide.