Technology, Privacy, And Ecommerce

This webcast transcript examines a few key areas of eDiscovery that can help attorneys take a strategic approach to solving challenges, including how analytical tools can be used for early case assessment to help minimize risk and develop effective legal strategy, how to increase review productivity, accuracy and consistency to reduce the total cost of review, as well as strategies for unified matter management and workflow to enhance processing, review and production efficiencies.

As the use of social media by businesses increases, so does the potential for business risks. Social media advertising is the fastest growing sector of advertising and produces more targeted and interactive marketing for businesses. Due to daily development of new technologies to deliver messages to the marketplace, in-house counsel must stay abreast of not only these technologies but the potential legal risks associated with utilizing them. This program will address one of the most controversial issues posed by social media advertising, how to balance the need to track consumer information to provide targeting and relevant advertising while still allowing the consumer to protect their privacy. The panel will present an overview of the benefits and risks of social media and Online Behavioral Advertising (OBA), as well as the privacy guidelines from the FTC and Department of Commerce, proposed legislation and self-regulatory programs. Attendees will get helpful information and guidance that will be useful when reviewing and advising their internal clients on advertising, marketing and promotion materials and programs.

The procurement of IT services, whether in-bound procurement or outsourcing of IT and business processes, is complex and expensive. Most software transactions now involve significant services, including software development, so even modest procurements can cost hundreds of thousands or millions of dollars. IT outsourcing often involves multi-year commitments valued in the tens or hundreds of millions of dollars. This advanced course will focus on these two sides of IT services procurement, exploring common issues and ways to limit monetary and outcome risks. Topics will include how to optimally structure negotiations and draft key contract provisions.