Business leaders in the C-suite are awakening to the fact that aligning business strategy with intellectual property assets is critical to success. IP asset alignment is central to any strategic plan or initiative. In this session, faculty will role-play typical scenarios in which four strategic initiatives are issued from the C-suite (i.e.., competing in a technologically hot area, recovery from genericide with a withering brand, entry into a heavily patented market, treading through copyright issues for a content critical business model). Faculty will discuss how IP assets are part of the issue at hand, what legal options are available in order to implement the initiatives, and how the IP assets need to be positioned to ensure success.
Members-only access
To access the full resource, you must be a member. Already a member? Login to unlock.
Login
Not an ACC member?
Gain access to a comprehensive collection of global resources for in-house counsel
Sign up for a 30-day trial
Region:
United States
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.