At first glance, it seems like an unsolvable task for a law department: reduce the company’s multimillion-dollar defense and settlement costs for premise liability by 30 percent next year. Using this particular request as an example, this article offers a step-by-step guide on how to apply creative thinking to even the most impossible challenge. Creative thinking involves the generation and implementation of ideas that are both novel and useful. Creativity is not just for painters and novelists; learn more about how the creative problem solving method can work for you.