This program will consist of a live, interactive mock negotiation of a sports sponsorship deal. The panel will provide the audience with a term sheet and will facilitate a mock negotiation over key deal points. The audience will be invited to identify key issues, offer their solutions on how best to address those issues, and debate the merits of various approaches and solutions. The panelists will guide the audience through the "negotiation," offer their recommendations and insights based on their experience in negotiating these types of deals, and address the issues that arise post signing.