Why do corporations lose in high-stakes litigation before juries? A number of factors may be to blame — including plaintiffs portraying corporations as uncaring monsters long before any parties set foot in the courtroom. In this program, we will address how to overcome Ball and Keenan’s Reptilian Theory by transforming the perception of the company from the inception of the case. Our panel will focus on the use of themes (including company mottos and corporate vision statements), proper preparation of the corporate representative, and innovative approaches to voir dire, opening statement, closing argument, and demonstrative exhibits, all focused on portraying the corporation in the most favorable light possible and contributing to the best outcome at trial.