Your company has one opportunity to make a good or at least a competent first impression to promptly defuse a situation. You can use the media effectively to present balanced facts to the public following a crisis, to neutralize biased or inaccurate reporting and to improve your reputation. As in-house counsel, you should be involved on the front line from the beginning. This article shows you how to develop an effective media relations plan not only to minimize the negative, but also to accentuate the positive.
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The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.