A panel of experts will discuss strategies and best practices for building and managing a trademark portfolio with a limited budget. The panel will address best practices related to clearance, filing, portfolio maintenance, and enforcement. The session will include a discussion of international searching and filing strategies and tips for prioritizing activities when expanding coverage of US trademarks into new geographies. The panel will review and discuss resources and tools available to assist with aspects of building and managing a trademark portfolio.
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The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.