In our everyday lives, we're continually confronted with value decisions - that is, we try to determine why we should choose one product or service over another. Employers do the same thing in screening and interviewing prospective employees; one might think of this as one's professional value. For counsel who are starting to test the waters of an improving job market, an essential first step is to clarify what their "selling points" as candidates are and prepare some plans for self-marketing. Here are some tips to help corporate attorneys identify and convey their unique professional value.