Read this 2008 Communicator Award-winning article!
General counsel have a lot on their plates, which means they sometimes don't pay as much attention to what the attorneys in various legal functions, including intellectual property, actually do. GC's can, on occasion, fail to pay enough attention to intellectual property and given today's economic realities and recent headlines, such failure can jeopardize careers and lower shareholder value. This article explores why paying more attention to your company's IP is so important.
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