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As digital transformation initiatives continue to drive the business world, legal departments are often woefully unprepared. However, there are measures that can be taken to lessen the blow.

This QuickCounsel covers what information you need to familiarize yourself with the concept of 'ambush marketing', when a non-sponsor of an event to try to associate itself with the event without authorization from the event organizer and without paying the sponsorship fee, often to the detriment of the official sponsor and its brand.