This QuickCounsel covers what information you need to familiarize yourself with the concept of 'ambush marketing', when a non-sponsor of an event to try to associate itself with the event without authorization from the event organizer and without paying the sponsorship fee, often to the detriment of the official sponsor and its brand.
This article addresses questions for employers to consider and some of the key issues that social media use (and misuse) presents for employees.
This check card is a printable resource with practical advice for the dos and don'ts of marketing compliance.
When government action or public controversy affects corporate practice, commercial speakers must be wary of exposure to massive civil penalty suits. Even when speaking honestly and in the best interest of the public, accusations of deceptive and misleading conduct may surface. This article presents three tips to keep in mind, before you’re punished for speaking your mind.
The author discusses how in-house counsel should deal with a crisis situation.
Check out this 2014 Apex, Excel and Communicator Award-winning article! The standard “no comment” response to a media frenzy surrounding pending litigation is an approach that some legal counsel have opted out of in favor of more detailed disclosure. Such an approach addresses not
only the media, but also other company constituencies who are impacted by the negative attention. This article details how to create a platform for proactive responses.
Companies of all sizes are tweeting, texting and posting. Consumers are targets of social media advertising, as well as participants in its creation and distribution. Learn the new methods of compliance with advertising law and consumer protection principles that are emerging alongside burgeoning platforms for making connections and sharing content.
This short article gives an overview of the advertising and marketing laws in the Netherlands.
This webcast discusses preparation for and response to accidental environmental release, including liquid spills and releases that go straight to the atmosphere.
Checklist required for promotion of games by a company.