Close
Login to MyACC
ACC Members


Not a Member?

The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

Join ACC

2 Results

Resource Listings

Articles

Ambush Marketing: Coming Soon to a Stadium Near You

By Dickerson M. Downing, Rodrigo Azevedo, Mary R. Bram

This QuickCounsel covers what information you need to familiarize yourself with the concept of 'ambush marketing', when a non-sponsor of an event to try to associate itself with the event without authorization from the event organizer and without paying the sponsorship fee, often to the detriment of the official sponsor and its brand.