A new study has underscored the importance of meaningful collaboration between the legal and communications departments.
A survey recently conducted by the Georgia chapter of the Association of Corporate Counsel (ACC), in conjunction with PR agency Poston Communications, has reinforced the idea that integration of legal and communications is “key to a winning strategy”.
Distributed to ACC members in the southern state of the US in January, the survey assessed members’ responsibilities for overseeing corporate communication, the integration of legal and corporate communication departments, and their knowledge of and comfort executing communications initiatives on behalf of their organisations.
In considering the intersection of risk and reputation in today’s marketplace, the headline findings from the survey were: almost all (90 per cent) corporate counsel believe they are responsible for maintaining corporate reputation, just over half (52 per cent) supervise or routinely consult with corporate communications or public relations staff, and 82 per cent attribute a successful outcome to collaboration with corporate communications or public relations counsel.
In short, ACC Georgia surmised: “In the realm of litigation public relations, the data also suggests that the integration of legal and communication is key to a winning strategy.”
Referencing the findings, Your Ad Attorney LLC partner Alina Lee said it is of the utmost importance that corporate counsel work closely with their communications experts.
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