You loved this dynamic Boston University professor at our '07 Annual Meeting so now he's back, straight from our Mini MBA for In-house Counsel Program, to help you achieve the business proficiency you need to thrive in these difficult economic times. If you learn to speak the language of your business team then it will enhance your role and help contribute to the bottom line. Professor Menezes will discuss issues associated with formulating and implementing strategy in this turbulent environment, including assessing and addressing the economic challenges, organizational impediments, and critical business forces. This session will help you understand how to critically assess the environment, develop a deeper understanding of key concepts in strategy formulation, and examine the key elements of successful strategy implementation.