This interactive session will take participants through a case study involving a traditional business trying to compete with a disruptive online competitor. Faculty will guide attendees to identify ways in which the traditional business could use disruptive technology in its own operations and will focus on the legal issues that the traditional business must resolve to migrate to more innovative service offerings. Key issues discussed will include: How can the traditional business learn from its disruptive competitors to become more flexible? What regulatory issues could impact the transformed business? Is the new business proposition lawful? What is the applicable legal framework for the business? How will the traditional business implement the new arrangements (i.e., can the transformation be carried out in-house or will external resources be required)? What will be the key legal challenges in the operation of the transformed business?