A brand communicates a message and elicits emotion. It is a philanthropic organization’s main asset, and must be assessed regularly. Read this article to learn more about creating and maintaining your brand effectively through trademark registration, brand management and trademark infringement prevention, and licensing your mark.
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The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.